When you think of the Casino, the collective imagination immediately evokes luxury, refinement and a unique atmosphere. And when it comes to iconic places, the
This is where Taffarello comes into play, the company that has been able to face and win a production challenge that is apparently simple, but is actually full of complexity: the creation of a shopping bag for gaming chips.
A challenge of design and functionality in just 10 cm.
The need of the Casino di Venezia was clear: to create a small bag, just 10 cm x 10 cm, intended to contain and transport the precious gaming chips. Although the small size may suggest a banal product, the customer’s requests were far from common.
The product had to be:
- Extremely resistant: the chips, despite being small in size, have a notable specific weight. The bag, therefore, had to be able to support a significant load without sagging.
- Small and elegant: compact dimensions were a fundamental requirement, but the aesthetics had to reflect the luxury and prestige of the “Casino di Venezia” brand.
- Equipped with sturdy handles: the handles had to match the resistance of the bag, ensuring a secure and long-lasting grip.
- Economically sustainable: given the high quantity of production required, the cost per piece had to remain low, without compromising the perceived quality.
The Taffarello solution: the art of the “manual bag”
Taffarillo responded to these needs with a solution that combined artisanal wisdom and targeted production choices. The choice fell on the production of a “manual bag“, a type of shopper that stands out for its peculiar characteristics, as we explain in our article dedicated to this product.
Unlike industrially produced bags, manual production allows for superior quality control and attention to detail that makes the difference. This technique allows the use of high-weight materials and the application of complex processes that would be impossible on an automated line.
For the Venice Casino, Taffarillo used 140 g/m2 paper, an ideal weight to combine robustness and ease of handling. The use of a material of this thickness and the flap guarantee the resistance necessary to support the weight of the chips, thanks also to the needle cotton handles, while maintaining the elegance that distinguishes the brand.
Customization and visual impact: the touch of class
The visual aspect has been taken care of down to the smallest details. The bag was created with a 1-color offset print, using the classic and iconic Venetian Red. This color choice is not random: red is the color of passion, luck and luxury, perfectly in line with the image of the casino.
Offset printing made it possible to obtain a high quality finish and impeccable color rendering, enhancing the “Casino di Venezia” logo and the damask pattern that decorates the bag.
Printing in a single color was a strategic choice also from an economic point of view. By reducing production costs linked to the number of colours, Taffarillo was able to maintain a competitive price for each individual piece, responding to the customer’s need for large-scale production.
As we mention in our article on personalized paper bags, manual production opens the way to infinite possibilities for advanced customization, which go beyond simple printing. From the choice of special papers, to the use of particular finishes, up to different types of handles, every detail can be shaped to best reflect the brand’s identity.
The end result: accessible and perceived luxury
The collaboration between Taffarillo and the Casino di Venezia led to the creation of a final product that embodies the perfect balance between luxury and functionality. The small chip bag immediately communicates a sense of quality and prestige, thanks to the use of selected materials and an elegant design.
However, behind this perception of luxury lies an intelligent and conscious production choice. By using the “manual bag” technique and optimizing costs with single-color printing, Taffarillo has demonstrated how it is possible to obtain a high-end product with a low cost per piece.
This story is not only an example of how a company can respond to a customer’s needs, but it is also a testimony of how experience, craftsmanship and innovation can translate a simple request into a successful product. A product which, despite its small size, tells a story of excellence, resistance and elegance.
Want to find out how to turn every detail of your packaging into a powerful branding tool?
Contact Taffarello’s team today. Together, we will design the perfect shopping bag to tell your brand’s unique story, down to the smallest, most surprising detail.